{"id":645,"date":"2026-09-25T02:48:37","date_gmt":"2026-09-25T02:48:37","guid":{"rendered":"https:\/\/globalinterpreters.info\/?p=645"},"modified":"2026-09-25T02:48:37","modified_gmt":"2026-09-25T02:48:37","slug":"lost-in-translation","status":"publish","type":"post","link":"https:\/\/globalinterpreters.info\/es\/2026\/09\/lost-in-translation\/","title":{"rendered":"Reach a new market without the pain of getting \u00ablost in translation\u00bb"},"content":{"rendered":"\n

Consultation and language services for the expansion of businesses<\/em>.<\/p>\n\n\n\n

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A brand for a company is like a reputation for a person.
You earn reputation by trying to do hard things well.
\u2014Jeff Bezos<\/em><\/p>\n<\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

Let\u2019s talk about brand language mistakes.<\/p>\n\n\n\n

And no, this isn\u2019t just a small business issue.<\/p>\n\n\n\n

Even billion-dollar brands stumble when they treat translation as a task, not a strategy.<\/p>\n\n\n\n

Take Pepsi. <\/h4>\n\n\n\n

Their slogan, \u201cCome alive with the Pepsi Generation,\u201d was meant to energize. But in Mandarin, it became \u201cPepsi brings your ancestors back from the grave.\u201d<\/p>\n\n\n\n

In a culture that honors ancestors, the message felt jarring.<\/p>\n\n\n\n

KFC ran into a similar issue.<\/h4>\n\n\n\n

\u201cFinger-lickin\u2019 good\u201d was translated in China as \u201cEat your fingers off.\u201d<\/p>\n\n\n\n

It wasn\u2019t offensive. It confused customers.<\/p>\n\n\n\n

Then there was Parker Pen. <\/h4>\n\n\n\n

They promised their pens wouldn\u2019t cause embarrassment. But \u201cembarrass\u201d became \u201cembarazada,\u201d or \u201cpregnant,\u201d in Spanish. <\/p>\n\n\n\n

The final line? \u201cIt won\u2019t leak in your pocket and make you pregnant.\u201d<\/p>\n\n\n\n

Each example earned laughs in hindsight. But in the moment, they cost trust, time, and traction.<\/p>\n\n\n\n

The root cause?<\/strong><\/p>\n\n\n\n

Translation without cultural adaptation.<\/p>\n\n\n\n

When you expand into South America, direct translation isn\u2019t enough. <\/p>\n\n\n\n

Tone, humor, and phrasing must fit the context. Messaging that works in Miami may not work in Medell\u00edn.<\/p>\n\n\n\n

Localization is a strategy – AKA: the right priorities.<\/h4>\n\n\n\n

At Language Global Solutions, we help brands show up with confidence and cultural fluency. That means adapting your voice, not just translating it. Using regional linguists. Testing in-market. And always asking, \u201cHow will this feel here?\u201d<\/p>\n\n\n\n

Because getting it right isn\u2019t just smart.<\/p>\n\n\n\n

It\u2019s essential.<\/p>\n\n\n\n

Has your next launch been culturally reviewed?\u00a0<\/p>\n\n\n\n

It could be the difference between connecting (and confusing).<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Rody<\/figure>
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Rody Correa \u00c1vila is an entrepreneur, language consultant, and coach with over 40 years of experience.<\/p>\n\n\n\n

Click on the WhatsApp icon\u00a0below<\/a>\u00a0and let’s have a conversation to understand your needs for efficient communications solutions. No sales pitch!\u00a0Just a free consultation call<\/u><\/strong><\/a>.<\/p>\n<\/div><\/div>\n